Project Details

  • Category: Advocacy, Brand Strategy,
    Design
  • Date: Fall 2020
  • See the mock creative brief here.

#EndTheTamponTax Mock Ad Campaign

For our final project in my Digital Imaging course at Duke University, we were asked to develop a unique, personal project that reflected our knowledge base in visual form. As an ad fanatic and long-time admirer of the AdCouncil's work, I decided to use Photoshop to develop a mock public awareness campaign calling out the tampon tax, a form of sex-based discrimination levied in 30 states that taxes tampons and other menstrual products as "luxury" items rather than the necessities that they are.