Pitch Story Lab Brand Revamp

One of the first projects I was assigned after my promotion to Director of Creative Services at Pitch Story Lab was a total brand revamp. An out-of-date website and unfashionable visual identity not only meant that clients couldn't see our work, but it also obfuscated our positioning as a Gen Z-oriented, student-run agency. Under my guidance, we were able to overhaul our style and website, facilitating a 115% uptick in sales over the resulting semester—even under constrained circumstances wrought by COVID-19.