Project Details

  • Category: Brand Strategy
  • Date: Fall 2020
  • See the Residency Program playlist
    here.

Duke Surgery Residency Recruitment

Due to circumstances wrought by COVID-19, residency candidates for the Department of Surgery in the Duke University School of Medicine weren't able to visit Durham to tour campus or meet faculty and current residents in person. To adapt to these changes, I led a team of Pitch Story Lab associates in developing and producing nearly 90 videos describing the residency experience, including overviews of each surgical sub-specialty as well as spotlights on current residents.